Keynote: Neurotech Innovation — Harris Eyre

• Explain the brain economy framework including its $3.5 trillion annual cost, 3% annual growth rate, and five strategic pillars (measurement, education, workforce development, healthcare, and investment coordination) that collectively reframe brain and mind conditions as an economic challenge.
• Distinguish brain capital as a composite economic asset combining brain health status and brain skills such as creativity, adaptability, and resilience, and explain why this framing connects ADRD research to workforce productivity and investor interest.
• Apply the brain economy’s strategic pillars to map where a given neurotech venture or ADRD intervention fits within the broader ecosystem of brain health stakeholders, from employers and educators to policymakers and philanthropists.
• Evaluate emerging investment models such as brain bonds (modeled on the European Investment Bank’s $1.5 trillion green bond market) and assess their potential to fund life sciences, digital infrastructure, and brain health facilities.
• Assess the role of decentralized, cross-sector coordination and philanthropic partnerships in advancing brain economy initiatives, and identify the stakeholders whose alignment is critical for scaling a brain health enterprise.
• Identify near-term market opportunities in the business sector for evidence-based brain health products, drawing on employer demand for employee mental health and performance solutions.