Daniel Gomes: Session 2 – Product Positioning and Promotion in Alzheimer’s Disease care

Overview

In this session, scholars presented on their work from “Session 2: Product Positioning and Promotion in Alzheimer’s Disease care” where they looked even deeper into some of the medical claims and promotional material from the website/source (Eli Lilly) about the drug Kinsula and look at claims and see if those claims make sense and how they make sense of how these drugs make tangible outcomes for people with Alzheimers.

Things to highlight from this lesson:

• Highlight Daniel’s lecture / introduction to the lesson and his original teaching. He does a recap on the current session / last session and gives a good briefer on Session 3.
• Show scholars presentations like they are case studies and any supporting materials, such as the slide decks that they presented on.
• Perhaps highlight snippets of the feedback from scholars as they spoke about what they learned and enjoyed about the session. This was after about 1 hour.